Target

Make the Holidays Spectacular

Prepping for the holidays can feel like a big production so for Target’s holiday campaign, we decided to put on our very own. Our month long campaign kicked off Thanksgiving week and culminated with a holiday spectacular, an 8-minute musical starring John Legend and Chrissy Teigen and featuring songs by Benj Pasek.

Role: Group Creative Director    |    Agency: 72andSunny

Limited run of records produced, featuring songs from the musical and a backmasked Easter egg.

Custom font inspired by classic Broadway marquees.