Netflix

Arrested Development

To get the word out on the Arrested Development’s highly anticipated return, we created a viral campaign around fan favorite Dr. Tobias Fünke. The story goes like this: Tobias, a struggling actor, decides to jumpstart his acting career by creating InsertMeAnywhere.biz, an audition reel that also happens to be shot on green screen. Should a director see something they like, they can simply drop him in. The campaign kicked off with a plea to James Cameron and a tweet from Ron Howard. The fans took it from there.

Role: Creative Director    |    Agency: Ignition

"Tobias' acting demo reel is what dreams are made of."

– Mashable