Since the beginning, Gatorade has been synonymous with Michael Jordan, so when the time came to celebrate MJ’s induction into the Naismith Memorial Basketball Hall of Fame, we decided that the best way to honor him was through the product itself. 16 hours and 14,641 bottles later, we lit up the Southside of Chicago.
Projects
Google National Tree LightingExperiential
Target HolidayCampaign
Google Home HubBrand Campaign
Google Pixel 3Outdoor
Google Talking ShoeProduct Innovation
Google ChromecastBrand Campaign
Seven PsychopathsFilm & Interactive
Google LED DressExperiential
Erase the HateBrand Campaign
Target Run and DoneCampaign
Google Share the LoveCampaign
Allstate RentersFilm & Social