Gatorade

Jordan

Since the beginning, Gatorade has been synonymous with Michael Jordan, so when the time came to celebrate MJ’s induction into the Naismith Memorial Basketball Hall of Fame, we decided that the best way to honor him was through the product itself. 16 hours and 14,641 bottles later, we lit up the Southside of Chicago.

Role: Creative Director    |    Agency: TBWA\Chiat\Day