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LED Dress

To inspire girls to try coding, we partnered with designer Zac Posen, Maddy Maxey and Nexus Studios to create the LED Dress. Through an introductory coding project, girls could design a variety of patterns. The LED Dress debuted at ZAC, Zac Posen’s runway show at New York Fashion Week, and has been worn by both Lupita Nyong’o and Coco Rocha.

Role: Creative Director    |    Agency: 72andSunny

"This wasn’t about the celeb ego, or the design ego, this was about women getting on their computers and flexing their coding muscles."

– Zac Posen

"Right now we’re at a really exciting time when the fashion world is embracing technology and figuring out what they can do with tech."

– Kate Sease

The dress featured 500 LED lights sewn into the fabric — all programmed to match  Zac’s Spring Summer 2016 runway collection.