Prepping for the holidays can feel like a big production so for Target’s holiday campaign, we decided to put on our very own. Our month long campaign kicked off Thanksgiving week and culminated with a holiday spectacular, an 8-minute musical starring John Legend and Chrissy Teigen and featuring songs by Benj Pasek.
Limited run of records produced, featuring songs from the musical and a backmasked Easter egg.
Custom font inspired by classic Broadway marquees.
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