Allstate

Hurricane Florence

Just as Hurricane Florence made landfall on the coastline of North and South Carolina, we developed a film that would deliver a message of solidarity to those affected by the storm and drive donations to the Red Cross. In four days, we crafted a humble sentiment of strength. Instead of painting a picture of destruction and despondency, we inspired the nation with a local symbol of resilience. The film’s sincerity shone through and we received many, many heartfelt responses including, “This commercial brings tears to my eyes every time, Thank you Allstate.”